Sølv Grafikk · 2021
Cuishan Intelligent Kitchen Primærfunksjon: Restaurantens visuelle identitet
by Yu Pan
- A' Design Award i Sølv 2021 in Grafikk
- CLIENT: MET Creative Brand
- Estimated Number of Design Views: 31,355
- Verification code B7FD34EB6A · Verify this award
Colors
About Cuishan Intelligent Kitchen Primærfunksjon: Restaurantens visuelle identitet
Cuishan Intelligent Kitchen er en visuell identitet skapt for en matarena i Wuxi, Kina. Identiteten forener lokal matkultur, byens historie og internettema innenfor ett merkevaresystem. Logoen er arrangert og gjentatt for å danne et merkevaremønster med sterk gjenkjennelse. Ginkgo-, svale- og skymotiver brukes som kjerneelementer. Ginkgoen viser til den langvarige kinesiske kulturen, svalen til regionen sør for Yangtze-elven, og skyen til naturen. Prosjektet dekker 1770 kvadratmeter og ble fullført i 2019.
About the A' Design Award i Sølv
Cuishan Intelligent Kitchen Primærfunksjon: Restaurantens visuelle identitet er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Cuishan Intelligent Kitchen Primærfunksjon: Restaurantens visuelle identitet forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Cuishan Intelligent Kitchen Primærfunksjon: Restaurantens visuelle identitet er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- This case breaks the pure food snack collection, the pure culture history museum and the pure technology time exhibition. Break the boundary of the three parties and reunite them. Food, culture and Internet, to create a new mode of experience mode all-round online and offline.
- Dimensions & Packaging
- The project covers a total of 1770 square meters.
- Tags
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Ginkgo, Cloud, Swallow
- Production Technology
- "Ginkgo" represents the long-standing culture of the Chinese nation and is the inheritance of the brand culture of Cui Shan Group. "Swallow" is unique in the south of the Yangtze River and a symbol of good times. "Cloud" is a symbol of nature and a portrayal of the realm of life.
- Design Challenge
- This case breaks the boundary between the snack collection of pure food, the History Museum of pure culture and the era exhibition of pure technology, and reconnects the three together.
- Research
- As the gathering place of Wuxi culture, Cui Shan Intelligent Kitchen will let more people understand the cultural core and spirit of Wuxi through the spread and coverage of the Internet, so as to promote the development of the city.
- Inspiration
- This case aims to inherit Wuxi culture and integrate the concept of Internet plus into design, so as to achieve the coexistence of inheritance and innovation. As a new food culture landmark in Wuxi, the strong identification and cultural sense are the first elements.
- Project Duration
- The project started in April 2019 in Wuxi and finished in October 2019 in Wuxi.
- Operation Flow
- In order to create a real Wuxi food business card, we need to fully reflect the local culture and special snacks, so that it can represent the cultural connotation of the city.
- Patents
- Copyrights belong to Zhang Pushui, 2019.
- Image Credits
- Image #1: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #2: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #3: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #4: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
Image #5: Photographer Zhang Pushui, Cuishan Intelligent Kitchen, 2019.
