Be:side Kafé og Skjønnhet by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Interiør, Butikk- og Utstillingsdesign Competition Category.
BronseInteriør· 2021
Be:side Kafé og Skjønnhet
by Akitoshi Imafuku and Lily Sugiyama
Client: Funabashiya
A' Design Award i Bronse Winner in Interiør Category
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The Design
About Be:side Kafé og Skjønnhet
For Funabashiyas nye satsing, med en lang historie tilbake til 1805 som arrowroot mochi-butikk, mente designerne det var viktig å gå tilbake til røttene og verdsette den lange historien. De tok derfor i bruk den ikoniske blåregn-pergolaen fra hovedbutikken i utformingen av hele inngangen. Denne dynamiske inngangen skiller seg ikke bare ut i det stille boligområdet i Aoyama og tiltrekker oppmerksomhet, men fungerer også som utendørs sitteplasser for kundene.
The Recognition
About the A' Design Award i Bronse
Be:side Kafé og Skjønnhet er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Be:side Kafé og Skjønnhet forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Be:side Kafé og Skjønnhet tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers. - Tags
- Japanese design, wisteria arbor, wood, simple
- Production Technology
- To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
- Inspiration
- Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
- Project Duration
- The project started in January 2020 and finished in July 2020 in Shibuya, Japan
- Team Members
- Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation - Image Credits
- Daisuke Shima (ad hoc Inc.)
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