Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter by Dmitry Kultygin

Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter by Dmitry Kultygin is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2021

Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter

by Dmitry Kultygin

Client: Dmitry Kultygin

A' Design Award i Sølv Winner in Emballasje Category

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The Design

About Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter

Solemici er et emballasjedesign for italienske kjøttdelikatesser som salami og prosciutto. Designet sammenligner smaken av produktet med mesterverk fra renessansekunsten. Hovedemballasjen er et plastbrett trykket med marmorstruktur. Papirtoppen er produsert med offsettrykk og gullfoliepreging, noe som understøtter produktets eksklusive karakter. Brettet måler 225 mm i høyde og 123 mm i bredde. Klare farger og kontrastfylte detaljer bidrar til at produktet skiller seg ut i butikkhyllen. Designet gjenspeiler også respekt for tradisjonelle produksjonsmetoder.

The Recognition

About the A' Design Award i Sølv

Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Solemici Packaging Primærfunksjon: Emballasje for kjøttprodukter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Dimensions & Packaging: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Tags: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Production Technology: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Design Challenge: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Research: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Inspiration: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Project Duration: The project started in December 2020 in Moscow
Operation Flow: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Team Members: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin