Yashang Hing Tau Ball Matemballasje by Mars Team is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2021
Yashang Hing Tau Ball Matemballasje
by Mars Team
Client: Shenzhen Baixinglong Creative Packaging Co., Ltd
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #121185The Design
About Yashang Hing Tau Ball Matemballasje
Yashang Hing Tau Ball er et emballasjedesign for kjøttbollprodukter. Grafikken er basert på råvarene i maten på innsiden. Dyrebilder er arrangert som moderne grafiske komposisjoner, og hver type råvare identifiseres med en kontrasterende farge. Den sterke fargekontrasten støtter visuell gjennomslagskraft på butikkhyllene. Designet refererer også til de lykkebringende tradisjonelle skikkene i Chaoshan-området i Kina, og en rød konvolutt er plassert rundt produktet. Papirtrykk, plast av matkvalitet og et silkebånd er brukt. Emballasjen måler 260 x 150 x 260 millimeter.
The Recognition
About the A' Design Award i Sølv
Yashang Hing Tau Ball Matemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Yashang Hing Tau Ball Matemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Yashang Hing Tau Ball Matemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The meatball packaging is designed creatively based on the raw materials of the product. The layout combines them in the form of modern graphics. The various types of raw materials are distinguished by color contrast. Reflect the sense of modern fashion at the same time increase the interesting expression of the product, and the strong contrast of colors in the shelf display terminal will have a good sense of visual impact.
- Dimensions & Packaging
- 260mmx150mmx260mm, which is suitable for the size of consumers under such specifications, provides better consumption experience for consumers.
- Tags
- Meatball, graphic composition, color composition, animal image
- Production Technology
- Application of paper printing, food grade plastic, silk belt
- Design Challenge
- In this project, the most difficult thing is how to combine a variety of animal images into a package with the characteristics of Chaoshan region in China, while the packaging presentation should have a sense of modern fashion. Finally, through reading books and referring to a large number of design pictures, I found that modern graphic composition and color composition can well integrate these points. Finally, I began to design in this way.
- Inspiration
- Inspired by the combination of animal graphics and color composition, the design of this package integrates the traditional customs of Chaoshan area in China that like auspicious things. Meanwhile, the design of the red envelope around the product is also designed to have a better sense of experience with consumers.
- Project Duration
- The project started in September 2020 in Shenzhen, completed in October 2020 in Shenzhen, and went on sale in the market in December 2020
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