Designet Dashi Egg Sand Matpakke av Yuta Takahashi er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.
BronseEmballasje· 2021
Dashi Egg Sand Matpakke
Klient: WTNB coffee & studio in the HOUSE
Vinner av A' Design Award i Bronse i kategorien Emballasje
Verifisert Prisvinner
Verifiser Prisstatus for #121213Designet
Om Dashi Egg Sand Matpakke
Dashi Egg Sand er en take-away-emballasje for en japansk omelett-sandwich. Innpakningspapiret er trykt med en illustrasjon av sandwichens tverrsnitt, som uttrykker mykhet og en håndverksmessig følelse med et bevisst rustikt uttrykk. Blekkfargene representerer egg, saus og butikkens havblå farge. Boksen er laget av ubleket kraftpapir med vann- og oljeavstøtende behandling, uten bruk av plast eller film. Når innpakningspapiret åpnes, blir emballasjen et stykke serveringstøy som presenterer retten. Målet er å berike hele måltidsopplevelsen.
Anerkjennelsen
Om A' Design Award i Bronse
Dashi Egg Sand Matpakke er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Dashi Egg Sand Matpakke forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Dashi Egg Sand Matpakke tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- A package design used for Japanese Omelette Sandwich meant for takeout. The soft wrapping paper and the illustrations on it are reminiscent of the gentle taste and texture of food. The moment one opens the package, it becomes a piece of tableware that displays the dish. The package has been enhanced from mere food container to a tool that enriches the eating space in order to immerse oneself in the food experience from the moment the product is first seen to the moment one is done eating.
- Dimensjoner og Emballasje
- Wrapping paper: 366.7mm x 222.3mm
Front sticker: 76.2mm x 63.5mm
Side sticker: 88.9mm x 15.9mm
Card: 139.7mm x 69.9mm
Box: 165.1mm x 114.3mm x 48.2mm - Stikkord
- Branding, Packaging, Wrapping paper, Box, Sandwich, Abstract, Pattern, Japan
- Produksjonsteknologi
- The ink is an original mix, expressing the color of eggs, secret sauce, and ocean blue, the color for the client's store. The box is made of unbleached kraft paper with water and oil resistant processing that doesn't use plastic or film materials, aiming to reduce its environmental impact. The package includes many items such as wrapping paper, message cards, lids, the boxes themselves, and two stickers, but the selection and processing of materials have resulted in an amazing cost performance.
- Designutfordring
- The necessary elements for an aesthetic culinary experience can also be thought of in takeout food. From the moment one looks at the package, they can image an impression, texture, tenderness, and taste of the dish. They're conscious of designs that improve the value of the dish and gives them a sense of excitement. In popular cooking packages, the pursuit of cost performance was also an important research factor.
- Forskning
- All sorts of takeaway food containers from the market were surveyed. He took the container and had dining experiences with them. He realized then that the main function of the takeout package was putting the product inside and taking it home; the function of experiencing an impression of the food was omitted. The taste of a dish can change depending on the plate. As COVID-19 has increased takeout consumption, he felt the need for a package that would ensure meals weren't simply consumed.
- Inspirasjon
- This design was born from the idea of how to express the goodness of the contents in the package. The wrapping paper has the illustration of a Sandwich's cross-section. The illustration expresses softness, the ready-made and handmade feel of the Sandwich, venturing to leave an impression of roughness. In addition, the gentle wrapping paper is also linked to the process of cooking the Japanese Omelette. The consumer can then imagine the contents and the chef from the package.
- Prosjektvarighet
- This project started in June 2020 in Iyo Saijo City, Ehime Prefecture, Japan, and ended in December 2020. Package production began in December 2020 and ended in January 2021. The product has been on sale since February 2021.
- Driftsflyt
- Designed to facilitate cooking and communication. When the wrapping paper, which gives the impression of softly enveloping the dish, is opened, a first look reveals the contrast between the bright blue claire printed on the back and the dark brown of the box. Its form brings parties and picnics to mind. It has been thought up with improving the act in mind of having a special and enjoyable meal, rather than reluctantly filling the hunger.
- Teammedlemmer
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Assistant: Miyuki Hino
Photographer: Yuta Takahashi - Bildekreditering
- Image 1: Photographer Yuta Takahashi, 2021
Optional Image 1: Photographer Yuta Takahashi, 2021
Optional Image 2: Photographer Yuta Takahashi, 2021
Optional Image 3: Photographer Yuta Takahashi, 2021
Optional Image 4: Photographer Yuta Takahashi, 2021
Sponset
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