Tinkoff Investment Reklamevideo by Egor Maraev is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Film-, Video- og Animasjonsdesign Competition Category.
BronseFilm· 2022
Tinkoff Investment Reklamevideo
by Egor Maraev
Client: Blaster Studio
A' Design Award i Bronse Winner in Film Category
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- Verified Award Winner
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The Design
About Tinkoff Investment Reklamevideo
Tinkoff Investment er en tretti sekunder lang reklamevideo for en banks investeringstjeneste. Videoen presenterer George Washington som hovedperson. Han sitter i en sofa og spiser pizza, sliten og lat, og han representerer penger. Det uvanlige bildet formidler hovedbudskapet, som er at penger bør holdes i god form og få dem til å arbeide. Animasjonen kombinerer cel-animasjon og utklippsanimasjon, sammenføyd med digital komposittering. Videoen ble vist i stor utstrekning som en prerull foran nettvideoer og oppnådde en høy konverteringsrate.
The Recognition
About the A' Design Award i Bronse
Tinkoff Investment Reklamevideo er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Tinkoff Investment Reklamevideo forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Tinkoff Investment Reklamevideo tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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