Skip to content
Night Tales Kostyme Og Mote by Feiyang Zhang

Night Tales Kostyme Og Mote by Feiyang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Jern in Mote-, Kles- og Plaggdesign Competition Category.


JernMote· 2021

Night Tales Kostyme Og Mote

by Feiyang Zhang

Client: Feiyang Zhang Design

A' Design Award i Jern Winner in Mote Category

16,909

Verified Award Winner

Verify Award Status for #122708

Colors

The Design

About Night Tales Kostyme Og Mote

Feiyang hadde en lidenskap for alle de mørke tingene. Natteskapningene; heksene og skogen. Hun fant dem mystiske og utrolig inspirerende. Denne kolleksjonen er inspirert av en serie mørke eventyr. Feiyang skrev sine egne historier og skapte deretter rare, fortryllende karakterer. Hun designet plagg som passer til hovedpersonene' karakteristisk. I stedet for å tenke på mulige plaggformer først, hentet Feiyang linjer, former og tekstur fra naturen, som sommerfuglvinger eller trebark, ordne dem på forskjellige måter til visse former vokser naturlig ut, som kan brukes på menneskekroppen.

The Recognition

About the A' Design Award i Jern

Night Tales Kostyme Og Mote er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Night Tales Kostyme Og Mote forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Night Tales Kostyme Og Mote respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This collection is inspired by dark fairytales. Feiyang wrote her own stories then created weird, enchanting characters then design garments that fit their characteristic.

For her, the word darkness conjures all manner of things. Unknown. Unseen. Unimaginable. Unbelievable.

Feiyang enjoys the progress of making design through her own stories; by also incorporate my fabrics she created, she wishes this collection could be storytelling.
Dimensions & Packaging
The whole collection contains 5 looks, size 4 women and size 10 men.
Tags
Costume, Storytelling, Couture, Dark Fairytale, Dark fantasy, Royal College of Art
Production Technology
Instead of thinking of possible garment shapes first, Feiyang would derive lines, forms and texture from nature, like butterfly wings or tree barks, arrange them in various ways until certain forms grow naturally out of that which can also be applied to the human body.

Due to Feiyang's obsession of creating her own fabric, the collection incorporates multiple techniques including hand and machine embroidery, knitting, and screen printing. All shoes and accessories were also handmade by herself.

The creation process is almost the same as a fine artist creating an intuitive artwork.
Design Challenge
The biggest challenge was the process of transforming each characters from words to drawings and ultimately into three dimensional forms. Each step requires days of practicing, sampling and prototyping.

Another challenge would be the making of garment, the embroidery were both machine and hand embroidered, which were time consuming and the process requires lots of patience.
Research
The inspiration came from novels, tales and short stories that showcase psychological struggle of different character. The soul of the muses are the twisted personalities of different characters.

Feiyang grew up by reading Lilian Lee and Grimm brother’s fairytales. Their stories are known for their whimsical and supernatural elements; these stories feature combinations of familiar plots, images, and motifs.

After hundreds hours of reading and writing, the weird narratives of Night tales were made.
Inspiration
Feiyang have had a passion for all the dark things. The night creatures; the witches and the forest. She found them mysterious and incredibly inspiring.

Feiyang's design approach is very organic, raw, inherent and artistic. She never start by thinking about which type of garment she wanted to create and what shape it might take any more. Instead, she would looked into herself for inspirations and the nature for references.

This collection is inspired by a series of dark fairytales she wrote.
Project Duration
The project started on March 2017, the initial looks finished in December 2019 in Chicago but more characters are getting made in London 2021. It was featured in Chicago Soho House in May 2017. Also in the Worlds AIDS Day Fashion Show STRUT in December 2017.
Operation Flow
The whole collection is carefully embellished with beading and other embroideries on very light material that has a stable understructure. The wearer can perform, dance freely without too much weights on their body.

All silk organza were hand washed in order to create a softer texture that gives more flow while moving.
Patents
Copyrights belong to Feiyang Zhang, 2020.
Team Members
Designer:Feiyang Zhang
Image Credits
Image #1-5: Photographer Amie Hana/Model Bella Roy and Sarah Hensley/Makeup and Hair Paula De Oliveira Silva/
Designer and Stylist FeiYang Zhang, Night Tales,2018

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

The A' Design Award is an international, juried accolade for good design. Take part in the A' Design Award to get an opportunity to earn meritocratic recognition, gain fame, prestige and publicity for your work. Nominate your work for the A' Design Award and compete for the coveted A' Design Prize.

Nominate