Designet Baltija Chocolate Collection Konfektemballasje av Bold Brands er en høyt ansett vinner av den svært prestisjetunge 2021 A' Design Award i Sølv i konkurransekategorien Emballasjedesign.
SølvEmballasje· 2021
Baltija Chocolate Collection Konfektemballasje
av Bold Brands
Klient: Bold Brands
Vinner av A' Design Award i Sølv i kategorien Emballasje
Verifisert Prisvinner
Verifiser Prisstatus for #122959Designet
Om Baltija Chocolate Collection Konfektemballasje
Baltija er en emballasjeserie for en sjokoladekolleksjon som selges i Baltikum. Navnet kommer fra det litauiske ordet for Østersjøen, som inspirerte designet. Et fyrtårn og et sjølandskap er illustrert i klassisk viktoriansk stil, med bølgende former som antyder vannets bevegelse. Ingen nasjonale symboler er brukt, slik at emballasjen representerer hele regionen fremfor ett enkelt land. En dyp grønnblå tone gir et forfinet uttrykk. Eskene og konvoluttene er laget av papir, trykket med offset og etterbehandlet med matt lakk og detaljer i kobberfolie.
Anerkjennelsen
Om A' Design Award i Sølv
Baltija Chocolate Collection Konfektemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Baltija Chocolate Collection Konfektemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Baltija Chocolate Collection Konfektemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensjoner og Emballasje
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Stikkord
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Produksjonsteknologi
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Designutfordring
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Forskning
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspirasjon
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Prosjektvarighet
- This project started in January 2020 February and finished 2020 May
- Driftsflyt
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Teammedlemmer
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Bildekreditering
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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