Pepsi Culture Boksserie for drikkevarer i begrenset opplag by Dennis Furniss

Pepsi Culture Boksserie for drikkevarer i begrenset opplag by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 A' Design Award i Gull in Emballasjedesign Competition Category.

GullEmballasje· 2021

Pepsi Culture Boksserie for drikkevarer i begrenset opplag

by Dennis Furniss

Client: Pepsi

A' Design Award i Gull Winner in Emballasje Category

34,720

Verified Award Winner

Verify Award Status for #123071

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Boksserie for drikkevarer i begrenset opplag

Pepsi Culture er en boksserie i begrenset opplag laget for et brusmerke i Mexico. Serien består av seks samleobjektbokser, og hver boks representerer én meksikansk by. Lokale historier, tradisjoner og kunstreferanser er oversatt til illustrative mønstre som kombinerer tradisjonsrike kulturelle symboler med en moderne designtilnærming. Hver boks er laget av aluminium, rommer 12 unser og er ferdigstilt med høyoppløselig offsettrykk. Boksene selges enkeltvis og danner sammen en serie som gjenspeiler regionalt mangfold.

The Recognition

About the A' Design Award i Gull

Pepsi Culture Boksserie for drikkevarer i begrenset opplag er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Pepsi Culture Boksserie for drikkevarer i begrenset opplag forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Pepsi Culture Boksserie for drikkevarer i begrenset opplag skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimensions & Packaging: 12 Oz Cans, sold individually as a series.
Tags: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Production Technology: High definition offset printing on alluminum
Design Challenge: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Research: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiration: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Project Duration: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Operation Flow: Not applicable
Patents: Not applicable
Team Members: PepsiCo Design Latin America
Image Credits: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.