Bel Gusto Pastaemballasje by Olga Takhtarova

Bel Gusto Pastaemballasje by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2021

Bel Gusto Pastaemballasje

by Olga Takhtarova

Client: Sot F&d

A' Design Award i Sølv Winner in Emballasje Category

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Verified Award Winner

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Colors

The Design

About Bel Gusto Pastaemballasje

Bel Gusto er et emballasjedesign for en serie fersk pasta laget av durumhvete. Emballasjen er utformet som en postpakke sendt fra Italia. Frimerker, poststempler, håndtegnede illustrasjoner av italienske historiske steder og en etterligning av kraftpapir er brukt. Et vindu lar kjøperen se pastaen inne i esken før kjøp. Fargede striper med samme metning og lysstyrke skiller de ulike pastaformene innenfor serien. Emballasjen er trykt på PET-film med selektiv lakk.

The Recognition

About the A' Design Award i Sølv

Bel Gusto Pastaemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Bel Gusto Pastaemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Bel Gusto Pastaemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Dimensions & Packaging: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tags: packaging, pasta, Italy, food
Production Technology: PET film. Сolor CMYK, PANTONE. Selective varnish
Design Challenge: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Research: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspiration: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Project Duration: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Operation Flow: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.