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Zhenshiming Øyemaske by Bo Yang

Zhenshiming Øyemaske by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award i Bronse in Emballasjedesign Competition Category.


BronseEmballasje· 2021

Zhenshiming Øyemaske

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award i Bronse Winner in Emballasje Category

Colors

The Design

About Zhenshiming Øyemaske

Dette er et øyemaskeprodukt. Den store bokstaven E er en vanlig form fra kinesiske synstavler, og forbrukerne er kjent med den. Bokstaven E er transformert til et smilefjes, og formen til det engelske ordet "eye" er skissert med et strøk. De to produktene danner et komplett visuelt verk og eksisterer separat. En komplett synstavle vises på siden når esken åpnes, som forbrukerne er kjent med og kan brukes til å teste synet enkelt. Dette gjør produktene mer interessante.

The Recognition

About the A' Design Award i Bronse

Zhenshiming Øyemaske er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Zhenshiming Øyemaske forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Zhenshiming Øyemaske tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging
135mm×105mm×28mm
Tags
Interesting,Concise,
Production Technology
The material is white cardboard
Design Challenge
The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration
The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration
The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow
This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.

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