Jinlongquan Yanzhi Emballasje by Jin Zhang

Jinlongquan Yanzhi Emballasje by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2022

Jinlongquan Yanzhi Emballasje

by Jin Zhang

Client: InBev jinlongquan beer (Hubei)

A' Design Award i Jern Winner in Emballasje Category

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Verified Award Winner
Verify Award Status for #126388

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Colors

The Design

About Jinlongquan Yanzhi Emballasje

Jinlongquan-merket har vært i Hubei i mer enn 40 år. Denne gangen skaper det en serie øl som kan representere Hubei-kulturen. Designeren bruker kinesisk kalligrafi for å uttrykke dialektkulturen. Samtidig maler han de mest representative bygningene og vannsystemet i Hubei (Hubei har rykte på seg for å være en provins med tusenvis av innsjøer), karakterer og forbruksscener, og integrerer mer livssmak og motefølelse. Folk kan snakke om dialekten på flasken. Ta en titt på hjembyen din i illustrasjonen for å forbedre interaksjonen med forbrukerne.

The Recognition

About the A' Design Award i Jern

Jinlongquan Yanzhi Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Jinlongquan Yanzhi Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Jinlongquan Yanzhi Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Dimensions & Packaging: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tags: Beer, Hubei, dialect, illustration, Calligraphy, China
Production Technology: Glass bottle aluminized paper
Design Challenge: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Research: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Inspiration: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Project Duration: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Operation Flow: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Patents: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Team Members: Creative director: Jin Zhang