Fantasy Factory Butikk by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award i Gull in Interiør, Butikk- og Utstillingsdesign Competition Category.

GullInteriør· 2022

Fantasy Factory Butikk

by SIG Design

Client: Nayuki

A' Design Award i Gull Winner in Interiør Category

32,419
Verified Award Winner
Verify Award Status for #127744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fantasy Factory Butikk

Fantasyfabrikken med baking på stedet som kjernesalgsargument, integrerer te, butikk, IP-gaver og barsektorer for å skape en multifunksjonell fabrikkbutikk. Designkonseptet FTY ble hentet fra Factory. F står for Fair. For stor flyt av mennesker og rike produktkategorier ble plassen høvlet i veien for et marked. T står for Tid. Fargen på butikken er hentet fra fargeendringene på himmelen, noe som antyder tidsendringer på en dag. Y refererer til deg (kunder). Den forskjellige Du i speilet utvides til den flerdimensjonale interaktive enheten.

The Recognition

About the A' Design Award i Gull

Fantasy Factory Butikk er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. Fantasy Factory Butikk forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fantasy Factory Butikk skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019