The Heaven Lost Lystelysemballasje by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2022
The Heaven Lost Lystelysemballasje
Client: Tai Tung Jewellry Box Mfy.Ltd
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #128131The Design
About The Heaven Lost Lystelysemballasje
Boken Heaven Lost er en emballasjeeske designet for et duftlys. Det grafiske temaet er inspirert av europeisk mytologi og viser guder som leter etter noe tapt fra himmelen. Den håndtegnede illustrasjonen fortsetter over alle sider av esken, noe som gir et eldet uttrykk og inviterer kundene til å snu esken. Svart-hvitt-trykk holder designet rent og enkelt. Strukturen er en enkel lokk-og-bunn-eske som måler 83 mm i bredde, 83 mm i dybde og 102 mm i høyde. Esken er laget av 240 gsm Munken Lynx, et ubestrøket og bærekraftig papir i en naturlig hvit nyanse.
The Recognition
About the A' Design Award i Jern
The Heaven Lost Lystelysemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. The Heaven Lost Lystelysemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. The Heaven Lost Lystelysemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
- Dimensions & Packaging
- Width 83 mm x Depth 83 mm x Height 102 mm
- Tags
- Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
- Production Technology
- This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
- Design Challenge
- The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
- Research
- This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
- Inspiration
- As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
- Project Duration
- The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
- Operation Flow
- The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
- Patents
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
- Team Members
- Designer: Yiu Chung CHAN
- Image Credits
- Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
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