Qinjianguo Nampulverpakning by Dongcheng

Qinjianguo Nampulverpakning by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2022

Qinjianguo Nampulverpakning

by Dongcheng

Client: Qinjianguo

A' Design Award i Bronse Winner in Emballasje Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Nampulverpakning

Qinjianguo er en emballasjedesign for pulver av jernpinne-jams. Produktet følger en tiårig plantesyklus, der jorden får hvile og bare én sesong med jams dyrkes hvert tiår. Jams som dyrkes i slik jord, absorberer rike næringsstoffer, og fruktkjøttet males direkte til pulver. Boksen måler 120 ganger 120 ganger 150 millimeter. Grafikken danner et visuelt symbol for tallet ti, bygget opp av svaler om våren, sirisser om sommeren, jordbruksarbeid om høsten, sedertrær om vinteren og pløyende bønder. Bildene viser tiårets årstider.

The Recognition

About the A' Design Award i Bronse

Qinjianguo Nampulverpakning er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Qinjianguo Nampulverpakning forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Qinjianguo Nampulverpakning tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU