Fragrance Gallery Primærfunksjon: Interiørdesign for butikk by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Interiør, Butikk- og Utstillingsdesign Competition Category.
SølvInteriør· 2022
Fragrance Gallery Primærfunksjon: Interiørdesign for butikk
Client: SODA Architects
A' Design Award i Sølv Winner in Interiør Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Primærfunksjon: Interiørdesign for butikk
Fragrance Gallery er et butikkinteriør for et parfymemerke i Beijing, som dekker 314 kvadratmeter. Rommet er utformet som et kunstgalleri snarere enn som en konvensjonell butikk. Inngangen er bygget av omtrent 5000 resirkulerte parfymeflasker, som danner en mediastruktur som endrer farge dag og natt. I hovedhallen bærer en buet flate på 20 meters lengde digitale projeksjoner av parfymeteksturer samt informasjon om historie og råvarer. Designet kombinerer visuelle, lydmessige, duftmessige og interaktive elementer, og leder besøkende gjennom en selvguidet omvisning.
The Recognition
About the A' Design Award i Sølv
Fragrance Gallery Primærfunksjon: Interiørdesign for butikk er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Fragrance Gallery Primærfunksjon: Interiørdesign for butikk forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Fragrance Gallery Primærfunksjon: Interiørdesign for butikk er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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