Secret Exhibition Utstillingshall for salgsvarer by Yuan Jiang and Chen Song

Secret Exhibition Utstillingshall for salgsvarer by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Interiør, Butikk- og Utstillingsdesign Competition Category.

JernInteriør· 2022

Secret Exhibition Utstillingshall for salgsvarer

by Yuan Jiang and Chen Song

Client: SODA Architects

A' Design Award i Jern Winner in Interiør Category

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Verified Award Winner

Verify Award Status for #128604

View at A' Design Award Press Release Award Badge

Colors

The Design

About Secret Exhibition Utstillingshall for salgsvarer

Book Text: Secret Exhibition er en utstillingshall for salgsvarer skapt for Kinas nasjonalmuseum. Det 460 kvadratmeter store rommet kombinerer digital kunst med nedarvet kinesisk estetikk. Øylignende montre med flytende former presenterer kulturelle og kreative produkter, slik at besøkende vandrer gjennom varene som på en utstilling snarere enn i en butikk. En skreddersydd medieoverflate binder sammen den fysiske overflaten og det virtuelle grensesnittet, mens et program for utvidet virkelighet (AR) tilfører et parallelt digitalt lag. Syv utvalgte utstillingsgjenstander inspirerte en bevegelig elv av kinesiske skrifttegn vist på en skjerm.

The Recognition

About the A' Design Award i Jern

Secret Exhibition Utstillingshall for salgsvarer er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Secret Exhibition Utstillingshall for salgsvarer forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Secret Exhibition Utstillingshall for salgsvarer respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Dimensions & Packaging: 460 square meters
Tags: Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Production Technology: In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Design Challenge: The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Research: Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Inspiration: The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Project Duration: The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Operation Flow: Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Team Members: Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Image Credits: Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai