Shuanghui Rebrand Pølsepakking by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2022
Shuanghui Rebrand Pølsepakking
by Tiger Pan
Client: Shuanghui Group
A' Design Award i Bronse Winner in Emballasje Category
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- Verified Award Winner
- Verify Award Status for #130897
The Design
About Shuanghui Rebrand Pølsepakking
Shuanghui Rebrand er en emballasjedesign for et kokt skinkeprodukt som selges i Kina. Redesignet beholder de originale merkeelementene og erstatter pikselerte bilder med geometrisk grafikk, slik at pakningen kan gjenkjennes på avstand. Visninger av produktet fra ulike vinkler og i ulike kombinasjoner er forenklet til avrundede former. Tre grupper med sterke farger skiller de ulike smakene fra hverandre. Et tydelig informasjonsoppsett og et enhetlig seriesystem hjelper kundene med å finne ønsket vare raskt. Den nye merkeskriften følger en myk bue.
The Recognition
About the A' Design Award i Bronse
Shuanghui Rebrand Pølsepakking er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Shuanghui Rebrand Pølsepakking forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Shuanghui Rebrand Pølsepakking tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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