Unique Me Druepakning by Agilis Design Graphic Design

Unique Me Druepakning by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2022

Unique Me Druepakning

by Agilis Design Graphic Design

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Druepakning

Unique Me er en pappkartongemballasje designet for ferske druer. Designet er basert på tanken om at ingen to mennesker i verden er like i utseende, tanker, karakter eller bevegelser. Håndtegnede illustrasjoner gir druene enkle ansikter, slik at frukten fremstår som en gruppe individer. En frisk fargepalett og et enkelt layout støtter opp under temaet. Markedet for fersk frukt i Kina er svært konkurransepreget og bruker ofte enkle fotografier av frukt eller gårdsbilder. Unique Me har som mål å skille seg ut og bygge en følelsesmessig forbindelse med kundene.

The Recognition

About the A' Design Award i Bronse

Unique Me Druepakning er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Unique Me Druepakning forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Unique Me Druepakning tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji