PickyPods Emballasje For Kosttilskudd by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2022
PickyPods Emballasje For Kosttilskudd
Client: Depot Creative
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
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The Design
About PickyPods Emballasje For Kosttilskudd
Byrået fikk i oppdrag å lage merkevarebygging og emballasje for et unikt supplementsortiment. Kollagen- og probiotikatilskuddsposene er formulert for å gjøre fine tilpasninger til kroppen i henhold til alder, kjønn og andre viktige faktorer. Color er hovedaktøren i dette prosjektet. Den trengte å føle seg dristig og energisk for sitt treningsmål. Kjønnssymboler ble brukt til å rope ut til de kjønnsspesifikke formlene, en annen forskjell for dette merket.
The Recognition
About the A' Design Award i Sølv
PickyPods Emballasje For Kosttilskudd er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. PickyPods Emballasje For Kosttilskudd forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. PickyPods Emballasje For Kosttilskudd er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.
Color is the star player of this project—it needed to feel bold and energetic for its gym-going target. - Dimensions & Packaging
- Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm
Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish - Tags
- Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
- Production Technology
- Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss - Design Challenge
- The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
- Research
- The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.
The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model. - Inspiration
- The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference. - Project Duration
- Project duration 4 months, Sydney 2020
- Operation Flow
- Resealable pouch
- Team Members
- Angela Spindler: Creative Director/Designer
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