Sølv Emballasje · 2022
Tsingtao Beer Ølgaveeske-emballasje
by Tsingtao Brewery Culture Media Co., Ltd.
- A' Design Award i Sølv 2022 in Emballasje
- CLIENT: Tsingtao Brewery Culture Media Co.,Ltd.
- Estimated Number of Design Views: 26,238
- Verification code 88FF558E2A · Verify this award
Colors
About Tsingtao Beer Ølgaveeske-emballasje
Tsingtao Beer er en gaveeske-emballasje laget for merkevarens 120-årsjubileum. Designet rommer tre klassiske pilsnerøl og er basert på den karakteristiske arkitekturen i Qingdao. Illustrasjonen kombinerer lokale landemerker med merkevarekultur, og viser koblingen mellom merkevaren og den regionale kulturen. Ytteremballasjen folder seg ut til begge sider, en bevegelse inspirert av humlens blomstring, en av øllets ingredienser. Ølene avdekkes når gaveesken åpnes. Det er brukt spesialpapir, og produksjonen omfatter UV-trykk, foliepreging og relieffpreging.
About the A' Design Award i Sølv
Tsingtao Beer Ølgaveeske-emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Tsingtao Beer Ølgaveeske-emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Tsingtao Beer Ølgaveeske-emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
