Shengming Shijia Primærfunksjon: Tegaveeske by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2022
Shengming Shijia Primærfunksjon: Tegaveeske
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia Primærfunksjon: Tegaveeske
Shengming Shijia er en tegaveeske som presenterer lokalt landskap knyttet til tekultur. Ytteresken gjengir utsikten kjent som Tre dammer som speiler månen, laget av papir med trykk- og pregeteknikker. Hovedfargen er blekkblå, som minner om natten. To uthulede halvdeler på ytteresken forenes til en fullmåne før emballasjen åpnes. Ytteresken trekkes ut fra to sider og avdekker pent ordnede runde månetrykk på inneresken. Designet forbinder en berømt lokal utsikt med den rolige stemningen ved teprøving.
The Recognition
About the A' Design Award i Sølv
Shengming Shijia Primærfunksjon: Tegaveeske er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Shengming Shijia Primærfunksjon: Tegaveeske forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Shengming Shijia Primærfunksjon: Tegaveeske er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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