Jern Emballasje · 2022
Zhu Xixi Gaveeske
by Jin Zhang
- A' Design Award i Jern 2022 in Emballasje
- CLIENT: Wuhan Sanbu Brand Design
- Estimated Number of Design Views: 12,808
- Verification code BD28D3B98B · Verify this award
Colors
About Zhu Xixi Gaveeske
2022 er tigerens år i den kinesiske månekalenderen. Den mest direkte måten er å bruke tigergrafikk. Designeren bruker den lignende uttalen av tiger og velsignelse på kinesisk, og bruker fem tigre for å uttrykke wu fu lin-menn (et kinesisk formspråk, ofte brukt på nyttår). bruk idiomer og grafikk for å danne doble nyttårsvelsignelser. Fet oransje og grønne kontrastfarger gjør hele pakken mer stilig. Boksen kan brukes som et dekorativt maleri, og samtidig er det et fargerikt tigerbilde som folk kan samhandle med.
About the A' Design Award i Jern
Zhu Xixi Gaveeske er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Zhu Xixi Gaveeske forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Zhu Xixi Gaveeske respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
- Dimensions & Packaging
- 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
- Tags
- zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
- Production Technology
- Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
- Design Challenge
- The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
- Research
- After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
- Inspiration
- The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
- Project Duration
- The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
- Operation Flow
- In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
