Xian Qin Hui Alkoholkultursenter by Bu Tianjing and Han Hao

Sølv Interiør · 2022

Xian Qin Hui Alkoholkultursenter

by Bu Tianjing and Han Hao

A' Design Award i Sølv 2022 in Interiør
CLIENT: Isense Design
Estimated Number of Design Views: 12,690
Verification code 217F278334 · Verify this award

Visit Site View at A' Design Award Press Release

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About Xian Qin Hui Alkoholkultursenter

Xian Qin Hui er et alkoholkultursenter som ligger i en kulturell industripark i Beijing, Kina. Interiøret opptar en eksisterende bygning som ikke kunne endres, så planløsningen fungerer innenfor den opprinnelige strukturen. Rommet presenterer livet og arbeidet til en anerkjent kinesisk brennevinsekspert og kombinerer funksjoner for utstilling, smaking, opplæring og klubbhus. Mørkegrå og svarte toner, treaktige nyanser og gull gir andre etasje sin karakter. Gitterformede utstillingsskap i full høyde presenterer brennevinssamlingen. Innlukkede sirkulasjonsruter forbinder områdene og leder de besøkende.

About the A' Design Award i Sølv

Xian Qin Hui Alkoholkultursenter er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Xian Qin Hui Alkoholkultursenter forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Xian Qin Hui Alkoholkultursenter er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Press Kit

Unique Properties: The project is located in a building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. Distinct from other alcohol retail spaces, it's a comprehensive space with liquor culture at its core, integrating display, tasting and clubhouse. The building is not allowed for changes. Signboard is set at the entrance on 1F. L-shaped golden high wall is like an open scroll. Dark gray/black, wooden hue and gold set the tone of 2F. "Enclosed" circulations enhance spatial appeal.
Dimensions & Packaging: Building area:763 sqm;
Function: Alcohol Culture Center;
Main materials: Light-colored Wood Veneer, Wooden Flooring, Black Marble, Light Gray Cement Brick, Black Steel, Champagne-gold Stainless Steel, Dark Gray Baking Paint, Black Paint, Tempered Glass
Tags: Traditional Chinese Culture, Alcohol Culture, Xian Qin Wine, Experience Center, ISENSE DESIGN
Production Technology: The lattice-shaped full-height display cabinets, linear elements, ink treasures and tea and wine tables attempt to echo "stringed instrument, chess, calligraphy, painting, poetry, wine and tea", which are elegant interests of literati. Each display panel corresponds to a column display cabinet. Drawing on the implied meaning of "seal", the project hopes to suggest the deep imprint left by Mr. Qin on the Chinese wine industry.
Design Challenge: It was a challenge to sort out the lifelong contributions of Qin Hanzhang, read works and materials with hundreds of thousands of words, and to deeply dig into the Chinese white wine culture. Besides, both the main interior structure and the old architecture with a history of 40 years were not allowed for changes, which posed certain difficulties and limitations to the layout as well as the design.
Research: The project is situated inside an independent building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. The site used to be the former office of Beijing Public Transport. The building is not allowed for any design changes. The signboard is set at the entrance on 1F. The left side of the reception desk on 1F leads to the office area and the separate private rooms of Xian Qin Hui. Liquor culture experience center and liquor selling display hall are arranged on 2F.
Inspiration: The project is a comprehensive space, which presents the life stories of Qin Hanzhang known as "a master of liquor", takes alcohol culture experience as the core, displays Xian Qin liquor for sale and integrates the services of tasting, training and catering. It inherits the spirit of Qin Hanzhang, advocates scientific drinking and tipsy lifestyle, and establishes a communication platform for alcohol lovers to appreciate good liquor, share liquor knowledge and spread liquor culture.
Project Duration: Started in April 2021;
Completed in July 2021;
Location: 1921 Cultural Industrial Park, Huayuan Hutong, Beijing, China
Operation Flow: Culture and experience drive sales, which is the current trend of many retail spaces. Qin Hanzhang is "a master of liquor" recognized by the Chinese alcohol and brewing sectors. The spatial experience gets visitors acquainted with Mr. Qin's lifelong contributions and enables them to learn the Chinese white wine culture, thus naturally promoting the sales of the liquor brand named after Qin Hanzhang.
Image Credits: Lv Bo