Uncontrolled Love Ukontrollert kjærlighet by Ziyue Hu

Uncontrolled Love Ukontrollert kjærlighet by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Film-, Video- og Animasjonsdesign Competition Category.

JernFilm· 2022

Uncontrolled Love Ukontrollert kjærlighet

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award i Jern Winner in Film Category

15,544
Verified Award Winner
Verify Award Status for #137404

View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Ukontrollert kjærlighet

Ukontrollert kjærlighet er et publisitetsprosjekt for en offentlig utstilling mot vold i nære relasjoner. Prosjektet omfatter en nettside, plakater og en animert video. Utstillingen presenterer de negative effektene av vold i hjemmet på barn gjennom virkelige hendelser og kunstverk. Besøkende får se hvordan slik behandling kan skade barns fysiske og psykiske helse. Dype farger og en nøye utviklet malestil ble valgt for å gjøre budskapet direkte og engasjerende. Målet er å hjelpe foreldre med å gjenkjenne skadelige måter å oppdra barn på.

The Recognition

About the A' Design Award i Jern

Uncontrolled Love Ukontrollert kjærlighet er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Uncontrolled Love Ukontrollert kjærlighet forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Uncontrolled Love Ukontrollert kjærlighet respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo