Unless Agency Nettsted by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award i Jern in Nettside- og Webdesign Competition Category.
JernWeb· 2022
Unless Agency Nettsted
Client: Unless agency
A' Design Award i Jern Winner in Web Category
Verified Award Winner
Verify Award Status for #138097The Design
About Unless Agency Nettsted
Unless Agency er et nettsted utviklet som del av en bredere merkeidentitet for et konsulent- og kommunikasjonsbyrå. Nettstedet ble utviklet etter en markedsanalyse av trender, konkurrentposisjonering og bransjepraksis, som resulterte i en merkeplattform som definerer kjernebudskapene. Konturen av merkemonogrammet brukes til å tegne runde, geometriske former som strukturerer tekst og bilder, samt til å utforme ikoner som illustrerer sentrale poenger. Farger og bilder er inspirert av naturen og luksusens verden, og gjenspeiler byråets verdier og presise tilnærming.
The Recognition
About the A' Design Award i Jern
Unless Agency Nettsted er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Unless Agency Nettsted forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Unless Agency Nettsted respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision). - Team Members
- Amandine Lantelme
Anna Cesa
Fanny de Bray.
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