Gradient Vodka Soda Vodka Soda-emballasje av Mark Rowe and John Eresman

Designet Gradient Vodka Soda Vodka Soda-emballasje av Mark Rowe and John Eresman er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2022

Gradient Vodka Soda Vodka Soda-emballasje

av Mark Rowe and John Eresman

Klient: Gradient Beverages Corp.

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Gradient Vodka Soda Vodka Soda-emballasje

Bokstekst: Gradient er en emballasjedesign for en blandet pakke med vodka soda-drikker. Pakken inneholder seks slanke 355 milliliter bokser med gradvis avtagende alkoholstyrke på 8, 7, 6, 4, 3 og 2 volumprosent. Boksene står på en enkelt rad inne i esken, og et prikkmønster toner fra mørkt til lyst langs rekken. En vinklet perforering åpner esken fra den sterkeste enden mot den lettere enden, slik at boksene tas i den rekkefølgen. Utformingen oppfordrer til moderasjon gjennom en kveld. Tre smaker tilbys: bringebær-sitron, agurk-mynte og lime.

Anerkjennelsen

Om A' Design Award i Bronse

Gradient Vodka Soda Vodka Soda-emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gradient Vodka Soda Vodka Soda-emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gradient Vodka Soda Vodka Soda-emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Dimensjoner og Emballasje: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Stikkord: gradient, moderation, vodka soda, seltzer, gradually reducing,
Produksjonsteknologi: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Designutfordring: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Forskning: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inspirasjon: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Prosjektvarighet: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Driftsflyt: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Teammedlemmer: Creative Director: John Eresman
Designer: Mark Rowe