Alpine Sprout Grønn te-emballasje av Jie Yang

Designet Alpine Sprout Grønn te-emballasje av Jie Yang er en høyt ansett vinner av den svært prestisjetunge 2022 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2022

Alpine Sprout Grønn te-emballasje

av Jie Yang

Klient: Decelent

Vinner av A' Design Award i Bronse i kategorien Emballasje

13,248

Verifisert Prisvinner

Verifiser Prisstatus for #140005

Se hos A' Design Award Pressemelding Prismerke

Farger

Designet

Om Alpine Sprout Grønn te-emballasje

Alpine Sprout er en emballasjedesign for alpin grønn te dyrket i Wufeng County, Hubei-provinsen, Kina. Teen vokser på høye fjell og klipper, og innhøstingen av bladene er krevende. Abstrakte former av bratte fjell og kinesisk kalligrafi er avbildet på ytteresken for å gjenspeile det bratte dyrkingsmiljøet og tepplukkernes arbeid. Et opphøyd og nedsenket mønster på siden av esken minner om den gamle te- og hesteveien. Nedbrytbar papp danner ytteresken, mens en nedbrytbar papirpose holder teen inni.

Anerkjennelsen

Om A' Design Award i Bronse

Alpine Sprout Grønn te-emballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Alpine Sprout Grønn te-emballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Alpine Sprout Grønn te-emballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensjoner og Emballasje: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Stikkord: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Produksjonsteknologi: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Designutfordring: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Forskning: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspirasjon: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Prosjektvarighet: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Driftsflyt: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Teammedlemmer: JieYang