Prakrishi Honningemballasje by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2023
Prakrishi Honningemballasje
by Vishal Vora
Client: Prakrishi
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #141936The Design
About Prakrishi Honningemballasje
Prakrishi er en emballasjedesign for en serie på seks smakssatte honninger. Serien utvider et eksisterende merke og beholder dets minimalistiske stil og sjenerøse bruk av hvit plass. Et stilisert motiv basert på bievinger fungerer som det viktigste visuelle virkemidlet. Motivet gir honningserien en tydelig identitet og hjelper kundene med å skille de seks smakene fra hverandre i hyllen. Hver honning fylles på en glassflaske som måler 180 millimeter i høyde og 100 millimeter i bredde. Flaskens etikett og lokktrekket er trykket på naturhvitt teksturert papir.
The Recognition
About the A' Design Award i Sølv
Prakrishi Honningemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Prakrishi Honningemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Prakrishi Honningemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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