Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje av Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Designet Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje av Liandong Zhang, Huashuang Liu and Zhaoxin Zhu er en høyt ansett vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Emballasjedesign.

BronseEmballasje· 2023

Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje

av Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Klient: Jiangsu Yanghe Distillery Co., Ltd

Vinner av A' Design Award i Bronse i kategorien Emballasje

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Designet

Om Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje

Dream Dance Ice Ribbon er et emballasjesett for en kinesisk baijiu-brennevin. Settet er en blindboks som holder fire flasker i ett etui. Hver flaske representerer en av fire vintersporter: hurtigløp på skøyter, kunstløp, curling og ishockey. Kristallokket er gravert på innsiden med en tredimensjonal form for hver sport. Flaskekroppen er lysende, og den grunnleggende formen er tilpasset fra Ice Ribbon ved National Speed Skating Oval, kombinert med et uendelighetssymbol. Boksen er ferdigstilt med bronsering, embossing og snøfnugg-trykk.

Anerkjennelsen

Om A' Design Award i Bronse

Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Dream Dance Ice Ribbon Alkoholholdig drikkevareemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Bak designet

Pressepakke

Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.

Unike Egenskaper: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimensjoner og Emballasje: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Stikkord: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Produksjonsteknologi: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Designutfordring: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Forskning: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspirasjon: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Prosjektvarighet: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Driftsflyt: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Teammedlemmer: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin