Happy Petty Kjæledyrmatemballasje by Luo Heng

Happy Petty Kjæledyrmatemballasje by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2023

Happy Petty Kjæledyrmatemballasje

by Luo Heng

Client: Shenzhen Megacombine Technology Co., Ltd

A' Design Award i Bronse Winner in Emballasje Category

13,176

Verified Award Winner

Verify Award Status for #144363

View at A' Design Award Press Release Award Badge

Colors

The Design

About Happy Petty Kjæledyrmatemballasje

Happy Petty er en emballasjedesign for kattemat. Serien bruker seks illustrerte karakterer, og hver karakter tilsvarer en annen type kattemat. Klær, farger og grafiske elementer endrer seg fra en karakter til den neste, slik at hver pakning har en egen personlighet. Karakterene er inspirert av figurer fra kjente malerier og av modeikoner. Sterke farger brukes for å fange oppmerksomhet og for å bevege seg bort fra tradisjonell emballasje for kjæledyrmat. Designet har som mål å uttrykke samspillet mellom moderne mennesker og deres kjæledyr.

The Recognition

About the A' Design Award i Bronse

Happy Petty Kjæledyrmatemballasje er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Happy Petty Kjæledyrmatemballasje forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Happy Petty Kjæledyrmatemballasje tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
Dimensions & Packaging: Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
Tags: Cat Food, Pet, Happy Petty
Design Challenge: We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging.
Research: This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets.
Inspiration: More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
Project Duration: The project started in Shenzhen in June 2021 and the design was completed in December 2022
Patents: Copyright：Shenzhen Megacombine Technology Co., Ltd
Team Members: Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian
Image Credits: Copyright：Shenzhen Megacombine Technology Co., Ltd