Jern Emballasje · 2023
New Year's Red Envelopes Rød konvoluttemballasje
- A' Design Award i Jern 2023 in Emballasje
- CLIENT: China Construction Bank Corporation
- Estimated Number of Design Views: 12,188
- Verification code 33FA86A9AA · Verify this award
Colors
About New Year's Red Envelopes Rød konvoluttemballasje
Nyttårets røde konvolutter er et sett med tre design for røde konvolutter skapt til det kinesiske nyttåret. Den røde konvolutten er en tradisjonell kinesisk gave brukt for å feire nyttårsaften, og begrepet Li Shi bærer betydningen av lykkebringende ting og god lykke. Hvert design er basert på en tradisjonell hilsen: den velstående fisken, den lykkebringende mandarinen og gresskaret for formue. Grafikken henter form fra gamle kinesiske mynter og kombinerer denne formen med hvert symbol gjennom enkle punkter, linjer og flater. Hver konvolutt måler 180 x 90 millimeter.
About the A' Design Award i Jern
New Year's Red Envelopes Rød konvoluttemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. New Year's Red Envelopes Rød konvoluttemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. New Year's Red Envelopes Rød konvoluttemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Press Kit
- Unique Properties
- The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine). - Dimensions & Packaging
- Specifications: electronic image format
Size: 180 * 90mm - Tags
- Red envelopes, New Year's, Chinese, auspicious, luck
- Production Technology
- 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software - Design Challenge
- 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme. - Research
- It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
- Inspiration
- The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
- Project Duration
- The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
