Nverhong Guihualinzang Alkoholholdig Drikke Emballasje by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2023
Nverhong Guihualinzang Alkoholholdig Drikke Emballasje
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award i Sølv Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #144973The Design
About Nverhong Guihualinzang Alkoholholdig Drikke Emballasje
Shaoxing Nverhong Winery Co., Ltd. har en lang historie. Grunnlagt i 1919, er det en representant for Huangjiu. Det ligger i Shangyu Dongguan, Shaoxing City, Zhejiang-provinsen. Det er en av ryggradsbedriftene i Huangjiu-industrien i Kina og nestlederenheten i filialen til China Alcohol Industry Association. Nuerhong Huangjiu er brygget med den fineste hvite klebrige ris, med en klar og gjennomsiktig farge, en myk, men likevel rik smak og en sterk og langvarig aroma.
The Recognition
About the A' Design Award i Sølv
Nverhong Guihualinzang Alkoholholdig Drikke Emballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Nverhong Guihualinzang Alkoholholdig Drikke Emballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Nverhong Guihualinzang Alkoholholdig Drikke Emballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
- Dimensions & Packaging
- 125X117X320mm
- Tags
- Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
- Production Technology
- In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
- Design Challenge
- At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
- Research
- The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
- Inspiration
- With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
- Project Duration
- 2021.6-2022.3
- Operation Flow
- The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
- Team Members
- Wen Liu
Xianguo Wang
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