Platina Emballasje · 2023
Liang Bai Kai Emballasje for drikkevann
by Tiger Pan
- A' Design Award i Platina 2023 in Emballasje
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Emballasje for drikkevann
Liang Bai Kai er en glassflaske designet for avkjølt kokt drikkevann. Navnet viser til kokt vann som har blitt avkjølt, en drikk som lenge har vært vanlig i Kina. Flasken har ingen etikett. I stedet er kunstverk fra Song-dynastiets maleri Riverside Scene from Tsingming malt på nytt og påført glasset ved varmeoverføringstrykk. Bildet er fordelt på tolv flasker, som representerer de tolv tradisjonelle timene. Glassoverflaten gir glans og tekstur. Hver flaske måler 313 millimeter i høyde og 76,5 millimeter i diameter.
About the A' Design Award i Platina
Liang Bai Kai Emballasje for drikkevann er vinner av A' Design Award i Platina, en ekstremt prestisjefylt anerkjennelse som tildeles virkelig eksepsjonelle, elegante og praktfulle design. Platinavinnere er skaperverk av ypperste klasse, vitnesbyrd om grensene for intellektuell kreativitet, og viser designernes uovertrufne profesjonalitet og genialitet. Slike design forventes å være de mest anerkjente verkene som definerer estetikken i en epoke, bidrar til samfunnets velvære og flytter grensene for kunst, vitenskap, design og teknologi. Liang Bai Kai Emballasje for drikkevann viser et transcendent nivå av fortreffelighet og gjør uten tvil verden til et bedre sted med sine fordelaktige og verdifulle egenskaper. Liang Bai Kai Emballasje for drikkevann er et verk som har vunnet A' Design Award i Platina, og som vekker begjær, inspirerer, begeistrer, gleder og gir stor fryd.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
