Sølv Emballasje · 2023
Effortless Emballasjedesign
by E2W Studio
- A' Design Award i Sølv 2023 in Emballasje
- CLIENT: E2W Studio
- Estimated Number of Design Views: 26,736
- Verification code 3C668ED691 · Verify this award
Colors
About Effortless Emballasjedesign
Effortless er en emballasjedesign for et skreddersydd hårpleiemerke. Merket tilbyr mer enn 300 presise hårpleieløsninger basert på hårtype, bomiljø og stylingvaner. Emballasjen inneholder kun funksjonell informasjon, ordnet i en tydelig visuell rekkefølge slik at funksjon og utseende forenes. Logoen bruker en humanistisk sans serif-skrifttype, og symbolet forener bokstaven E med en presis skalalinje. Et variabelt rutenettsystem basert på forholdet 1 til 1,414 styrer hvert oppsett. Hver pakke måler 52 mm i bredde, 52 mm i dybde og 190 mm i høyde.
About the A' Design Award i Sølv
Effortless Emballasjedesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Effortless Emballasjedesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Effortless Emballasjedesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Effortlesss is China's first precise customized hair-care brand. In order to meet the personalized needs of hair care, the brand starts from the characteristics of the hair of Chinese, based on domestic soil, climate, and environment for many years of careful research and development. Therefore it offers more than 300 customized and precise hair care solutions for consumers of all hairstyles, living environments, and styling habits.
- Dimensions & Packaging
- Width 52mm x Depth 52mm x Height 190mm
- Tags
- Oriental Aesthetics, Natural, Conflict, Reconcile, Accurate
- Production Technology
- The font used for logo is Humanist sans serif. It is modern and simple, like the Sans serif typeface, and also has the soft beauty of changing serif body lines, which is very in line with effortless's brand style.
The brand symbol combines the initial letter E with the precise scale line, combining the brand name with the brand concept. - Design Challenge
- The ratio is taken from the "Fang Wu Xie Qi" in eastern culture, that is, we often say that there are squares in a circle and there are circles in a square. Statistically, it is 1:1.414. Compared with the western golden ratio, the eastern ""Fang Wu Xie Qi" is also known as the silver ratio. The use of this proportion is also to contain the Oriental aesthetics in the design.
- Research
- Oriental aesthetics give people an indescribable feeling, and we try to make this feeling rational with the brand initials "E" and "L" as the format, using a multidimensional and variable way to build a set of a variable grid system.
The brand can change the layout proportion according to the actual design requirements, and the variable grid system can effectively solve the problem of brand visual systematization. - Inspiration
- Each information on the product is functional which is to make explanations. In the case of not adding any decorative information, the functional information is processed and a reasonable visual moving order is laid out, which completes the solution of information as function and function as aesthetics.
Data algorithms and natural essential oils, consistent with data schemes and natural formulations, both conflict and reconcile. - Project Duration
- The project was completed in 2021.
- Operation Flow
- Function equals aesthetics is the core concept of the internationalism style. Under the Oriental context, exploring the internationalism style with an Oriental sense is key to this project.
- Image Credits
- N/A
