Luckin 2.0 Emballasje for dryppkaffe by Tiger Pan

Luckin 2.0 Emballasje for dryppkaffe by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2023

Luckin 2.0 Emballasje for dryppkaffe

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award i Sølv Winner in Emballasje Category

42,685

Verified Award Winner

Verify Award Status for #148015

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Luckin 2.0 Emballasje for dryppkaffe

Luckin 2.0 er en serie emballasje for dryppkaffe laget for fem kaffevarianter. Hver eske er illustrert med opprinnelsen til bønnene, inkludert Afrika og Yunnan i Kina. Lokale planter og dyr er tegnet for å antyde en naturlig scene. Fem klare fargepaletter skiller variantene fra hverandre og hjelper eskene med å skille seg ut i butikkhyllen. Layouten er direkte og enkel, med tydelig produktinformasjon i stedet for lange slagord. Eskene er produsert med firefargetrykk, matt sort foliepreging og en matt sølvetikett.

The Recognition

About the A' Design Award i Sølv

Luckin 2.0 Emballasje for dryppkaffe er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Luckin 2.0 Emballasje for dryppkaffe forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Luckin 2.0 Emballasje for dryppkaffe er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan