Sølv Emballasje · 2023
Bamboo Slips Brennevin
by Qianying Niu
- A' Design Award i Sølv 2023 in Emballasje
- CLIENT: Qianying Niu
- Estimated Number of Design Views: 23,103
- Verification code 688A2F3C2E · Verify this award
Colors
About Bamboo Slips Brennevin
Et kinesisk brennevinsflaskedesign inspirert av eldgamle bambusslips brukt til å dokumentere kinesisk kultur og Cang-Shan brennevinsdestillasjonsprosessen har blitt avduket. Det svarte eksteriøret utstråler renhet og dybde, mens et kinesisk dikt skåret på bambuslister inni tilfører raffinement. Alle materialer som brukes er bærekraftige og gjenbrukbare, og presenterer en løsning på resirkuleringsdilemmaet i brennevinsindustrien. Denne designen blander kalligrafi, bambusslips og en intrikat formet flaske for å gjenopplive lese- og drikkekulturene som er sentrale i det asiatiske samfunnet.
About the A' Design Award i Sølv
Bamboo Slips Brennevin er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Bamboo Slips Brennevin forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Bamboo Slips Brennevin er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. Blending bamboo slips, calligraphy, and carefully orchestrated bottle shape, the design aims to bring back both reading and drinking cultures central to Asian people. The design connects history, ancient Chinese calligraphy, sustainable material, and zen culture together.
- Dimensions & Packaging
- 150mm*120mm*300mm
- Tags
- Liquor, Packaging, Liquor Packaging, Creative Packaging, Chinese Bamboo Slips, No-Label Design
- Production Technology
- This design uses bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together. This is also the first Chinese liquor to use a non-label design.
- Design Challenge
- This is the first Chinese liquor to use a non-label design. All the materials of the design are sustainable and reusable, which solves the recycling dilemma common to the liquor industry. The creative challenge in this design is using bamboo slips wrapped around a delicately created Chinese liquor bottle to blend culture, zen, and sustainability together.
- Research
- This design is based on two motifs: the bamboo slips were used by ancestors to document and spread Chinese musical and ritual culture in a paper-lacking era. Second, originated from a small town Cang-Shan, the liquor requires years to distill, echoing the ancient philosophy that rewards come with patience.
- Inspiration
- This design centers around Zen, using black as the main product color to emphasize purity and profoundness. The package uses bamboo slips as material. Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Project Duration
- The project started in August 2022 in Paris and finished in November 2022 in Shanghai.
- Operation Flow
- Opening the liquor package is like opening a bamboo slip in ancient China. Inside the package is a Chinese poem, The Decree of Wine, which is carved on bamboo slips. The design blends the cultural reading experience with the purity and excellence of the liquor together, uncovering the rich story which blossoms at every sip of the liquor.
- Image Credits
- Image #1: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #2: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #3: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #4: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
Image #5: Photographer Qianying Niu, Bamboo Slips Liquor, 2022.
