Milk Fit Emballasjedesign by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballasjedesign Competition Category.
SølvEmballasje· 2023
Milk Fit Emballasjedesign
by Li Huang
Client: Shiny Meadow
A' Design Award i Sølv Winner in Emballasje Category
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- Verified Award Winner
- Verify Award Status for #148433
The Design
About Milk Fit Emballasjedesign
Milk Fit er en emballasjedesign for lett fersk melk. Flasken er laget av fortykket og svært gjennomskinnelig PET, med en kork i PE og en etikett i BOPP, noe som gir en glasslignende tekstur som viser melken tydelig. Hvert sett inneholder tre flasker på 450 milliliter. En liten grønn katt, vist i ulike positurer, er det viktigste visuelle elementet. Den grønne fargen henviser til gårdens økologiske miljø. Resirkuleringsikoner på etiketten støtter opp om ideen om miljøvern. Katten knytter også produktet til en redningskampanje for hjemløse dyr.
The Recognition
About the A' Design Award i Sølv
Milk Fit Emballasjedesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Milk Fit Emballasjedesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Milk Fit Emballasjedesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Dimensions & Packaging
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Tags
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
- Production Technology
- PET high permeability bottle
PE bottle cap
BOPP label - Design Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Project Duration
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Operation Flow
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Team Members
- Li.Huang
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