Designet Ajinomoto Cec Kundeengasjementsenter av Stoked Associates er en høyt ansett vinner av den svært prestisjetunge 2023 A' Design Award i Bronse i konkurransekategorien Interiør, Butikk- og Utstillingsdesign.
BronseInteriør· 2023
Ajinomoto Cec Kundeengasjementsenter
Klient: Ajinomoto Malaysia Berhad
Vinner av A' Design Award i Bronse i kategorien Interiør
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Om Ajinomoto Cec Kundeengasjementsenter
Ajinomoto CEC er et kundeengasjementsenter bygget innenfor en ny fabrikk i Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Interiøret åpner med en stor LED-videovegg som ønsker ansatte og besøkende velkommen før de går inn i Infoseum. En tunnel leder deretter besøkende gjennom selskapets historie, bedriftstjenester og produkter. Projeksjonsmapping og et lydsystem understøtter besøket, og et kokestudio er vertskap for interaktive sesjoner om smak. Rene, lineære linjer minner om sukkerrørets bevegelse i vinden.
Anerkjennelsen
Om A' Design Award i Bronse
Ajinomoto Cec Kundeengasjementsenter er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Ajinomoto Cec Kundeengasjementsenter forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Ajinomoto Cec Kundeengasjementsenter tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Bak designet
Pressepakke
Krediteringer, teammedlemmer og tekniske detaljer levert av designeren.
- Unike Egenskaper
- Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
- Dimensjoner og Emballasje
- Width 16880mm x Depth 9500mm x Height 3200mm
- Stikkord
- Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
- Produksjonsteknologi
- The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
- Designutfordring
- Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
- Forskning
- Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
- Inspirasjon
- In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
- Prosjektvarighet
- The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
- Driftsflyt
- By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
- Patenter
- 2022 All Rights Reserved. Stoked Associates
- Teammedlemmer
- Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy - Bildekreditering
- Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
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