Animate Emballasje by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2023
Animate Emballasje
Client: Yin Bao Pet Health Enterprise Co., Ltd.
A' Design Award i Jern Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #149311The Design
About Animate Emballasje
Animate ble designet for å imøtekomme katter' nysgjerrig natur og kjærlighet til utforskning, noe som gjenspeiles i merkevarens innpakning. Den macaronfargede emballasjen er ikke bare visuelt tiltalende, men innholdet er også laget av naturlige ingredienser som fremmer en katts generelle helse og velvære. Bruken av dristige og levende fargeillustrasjoner gjør Animate-emballasjen unik, og skiller den fra andre kattematprodukter som vanligvis inneholder bilder av katter. Den kan enkelt identifisere kjøpere med riktig formel for kattene deres, så vel som de riktige behovene for kattene deres.
The Recognition
About the A' Design Award i Jern
Animate Emballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Animate Emballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Animate Emballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
- Dimensions & Packaging
- 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm - Tags
- Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
- Production Technology
- The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
- Design Challenge
- Due to the color different principles performed between screens and print out, we took time on selecting the colors.
- Research
- Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
- Inspiration
- Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
- Project Duration
- This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
- Operation Flow
- People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
- Patents
- Yin Bao Pet Health Enterprise Co., Ltd.
- Image Credits
- Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy
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