Gull Emballasje · 2023
The Donn Single Malt Irsk Whisky
by Tiago Russo and Katia Martins
- A' Design Award i Gull 2023 in Emballasje
- CLIENT: The Craft Irish Whiskey Co.
- Estimated Number of Design Views: 46,496
- Verification code DB7A0FA4F3 · Verify this award
Colors
About The Donn Single Malt Irsk Whisky
Donn symboliserer den yngste i The Craft Irish Whiskey Co.-serien; en inngangsport til kjerneverdiene til merkevaren som en oppslukende opplevelse rundt dette eller et hvilket som helst produkt som CIWC utvikler. Ingen tilbehør er spart, ingen detaljer er for små. Fra et forstyrrende, uttalt flaskedesign, til en oppslukende gjennomsiktig boks, kan brukeren finne hver enkelt komponent som virkelig kan gi den perfekte whiskyopplevelsen for en. Glass, pipette og steiner, alle trygt festet på baksiden av semsket skinn, skaper en sikker utstilling av tilbehør, supplert med det myke preget av lærdetaljer.
About the A' Design Award i Gull
The Donn Single Malt Irsk Whisky er vinner av A' Design Award i Gull, en enormt prestisjefylt anerkjennelse som tildeles førsteklasses, praktfulle og enestående design. Gullvinnere er usedvanlig nyskapende, visjonære og glamorøst blendende skaperverk som gjenspeiler designernes geni, visdom og dyktighet. The Donn Single Malt Irsk Whisky forventes å være en høyt rost, trendsettende og monumental oppfinnelse som gir enestående verdi. Dette designet, som har vunnet A' Design Award i Gull, er et spektakulært, respektert prosjekt som i høy grad gagner og flytter grensene for kunst, vitenskap, design og teknologi. The Donn Single Malt Irsk Whisky skaper intense følelser av begjær, vekker lidenskap, oppmuntrer til kreativitet og fascinerer oss.
Press Kit
- Unique Properties
- A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
- Dimensions & Packaging
- The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
- Tags
- Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
- Production Technology
- With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
- Design Challenge
- Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
- Research
- As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
- Inspiration
- In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
- Project Duration
- Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
- Operation Flow
- The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
- Image Credits
- The Craft Irish Whiskey Co.
