Nu Us Kosttilskuddemballasje by Salvita Bingelyte

Nu Us Kosttilskuddemballasje by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballasjedesign Competition Category.

JernEmballasje· 2023

Nu Us Kosttilskuddemballasje

by Salvita Bingelyte

Client: Salvita Design

A' Design Award i Jern Winner in Emballasje Category

16,336
Verified Award Winner
Verify Award Status for #150140

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nu Us Kosttilskuddemballasje

Nu Us er emballasje designet for et immunforsvarstilskudd som tas i to daglige doser. Settet inneholder to flasker: en hvit flaske for morgenkapslene og en svart flaske for nattkapslene. Kontrasten mellom svart og hvitt gjør det enkelt å skille de to dosene fra hverandre. Sol- og månesymboler i gult markerer hver flaske. De to symbolene smelter sammen til én form når flaskene plasseres side om side, noe som viser at begge kapslene skal tas sammen. Etikettene er silketrykte og bruker en enkel font med store bokstaver.

The Recognition

About the A' Design Award i Jern

Nu Us Kosttilskuddemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Nu Us Kosttilskuddemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Nu Us Kosttilskuddemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)