Sølv Emballasje · 2023
Japanese Sake Emballasjedesign
- A' Design Award i Sølv 2023 in Emballasje
- CLIENT: Hasegawa Brewery Co.
- Estimated Number of Design Views: 29,080
- Verification code 8B1822E46B · Verify this award
Colors
About Japanese Sake Emballasjedesign
Dette er et spesielt sakedesign laget for å minnes 180-årsjubileet til Hasegawa Sake Brewery. 180 år med tradisjonell smak og ferdigheter har gått i arv gjennom generasjonene, og treringen ble brukt som hovedbildet for å uttrykke historien og fremtiden. Fargene på hele den ytre boksen var inspirert av blekkmaling for å uttrykke tradisjon og luksus. Jubileumslogoen er trykt i gull for å matche familievåpenet til bryggeriet. Flasken inni er et kontrasterende svart bilde. Flaskens ruhet uttrykker vekten av tradisjon og teknologi.
About the A' Design Award i Sølv
Japanese Sake Emballasjedesign er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Japanese Sake Emballasjedesign forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Japanese Sake Emballasjedesign er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.
Press Kit
- Unique Properties
- Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
- Dimensions & Packaging
- Height 322mm × Width 115mm × Depth 115mm
- Tags
- sake,japanese sake,package,box
- Production Technology
- The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
- Design Challenge
- Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel. - Research
- Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
- Inspiration
- In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology. - Project Duration
- 2022, project commissioned by Hasegawa Brewery Co.
- Operation Flow
- This package is made of glass bottles and paper.
