Kahisu Emballasjedesign for japansk eddikdrikk by Shinji Arashigawa

Kahisu Emballasjedesign for japansk eddikdrikk by Shinji Arashigawa is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2023

Kahisu Emballasjedesign for japansk eddikdrikk

by Shinji Arashigawa

Client: Applied Kansei Center

A' Design Award i Bronse Winner in Emballasje Category

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Verified Award Winner

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Colors

The Design

About Kahisu Emballasjedesign for japansk eddikdrikk

Kahisu er den japanske eddikdrikken med et etisk budskap, som er den første i sitt slag i Japan. Den er laget av pomeransskall som tidligere ble kastet etter at juicen var presset ut. Designkonseptet er Kunstnerisk Design for Etisk Valg. For å uttrykke to nye smaker som blander eddikkarakteren, fruktens sødme og bitterheten fra pomeransskall, samt det spesielle øyeblikket ved å drikke dem, brukes en champagneflaske som overlapper verdenssynet til to store kunstnere, Gauguin (Blend G) og Monet (Blend M). Gaveesken bruker minimalt med pappmateriale for å holde to flasker vakkert.

The Recognition

About the A' Design Award i Bronse

Kahisu Emballasjedesign for japansk eddikdrikk er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Kahisu Emballasjedesign for japansk eddikdrikk forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Kahisu Emballasjedesign for japansk eddikdrikk tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Dimensions & Packaging: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tags: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Production Technology: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Design Challenge: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Research: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Inspiration: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Project Duration: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Operation Flow: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Team Members: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa