Gatorade Fuel Rover Flaskeoppbevaringstralle by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Reklame-, Markedsførings- og Kommunikasjonsdesign Competition Category.
BronseReklame· 2023
Gatorade Fuel Rover Flaskeoppbevaringstralle
by PepsiCo Design and Innovation
A' Design Award i Bronse Winner in Reklame Category
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The Design
About Gatorade Fuel Rover Flaskeoppbevaringstralle
Gatorade Fuel Rover er et mobilt flaskeoppbevaringssystem for support-apparatet til idrettslag. Fuel Rover oppbevarer og transporterer et stort antall spillerflasker rundt banen. En oppbevaringskasse ved understellet kan romme en ekstra flaskeholder, is, utstyr eller innsamlet avfall. Et redskapspanel på baksiden har plass til tre oppbevaringsvesker som festes med stropper for trenings- eller ernæringsutstyr. Designet frigjør support-apparatet fra å bære gjenstander på kroppen og gir enklere bevegelse langs sidelinjen. Fuel Rover er en oppdatering av et tidligere design for flaskeoppbevaring.
The Recognition
About the A' Design Award i Bronse
Gatorade Fuel Rover Flaskeoppbevaringstralle er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Gatorade Fuel Rover Flaskeoppbevaringstralle forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Gatorade Fuel Rover Flaskeoppbevaringstralle tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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