Zao from Xinghua Village Brennevinsemballasje by Chunyang Wang

Zao from Xinghua Village Brennevinsemballasje by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 A' Design Award i Sølv in Emballasjedesign Competition Category.

SølvEmballasje· 2023

Zao from Xinghua Village Brennevinsemballasje

by Chunyang Wang

Client: Qiangyuanzao

A' Design Award i Sølv Winner in Emballasje Category

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Verified Award Winner

Verify Award Status for #151010

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zao from Xinghua Village Brennevinsemballasje

Zao fra Xinghua Village er en emballasjedesign for kinesisk brennevin. Det illustrerte hovedmønsteret viser prosessen med å dyrke hvete og gjøre den om til brennevin. Det kinesiske skrifttegnet for serienavnet er kombinert med europeiske gotiske bokstavformer. Slanke linjer og dekorative mønstre knytter tradisjon sammen med moderne design. Etiketten bruker en sølvpregingsprosess med fine linjer, og esken bruker mørke UV-linjer som kan kjennes ved berøring. Den gjennomsiktige flasken viser brennevinets klare farge. Designet har som mål å presentere kinesisk brennevin for yngre mennesker og for mennesker fra ulike kulturer.

The Recognition

About the A' Design Award i Sølv

Zao from Xinghua Village Brennevinsemballasje er vinner av A' Design Award i Sølv, en usedvanlig prestisjefylt anerkjennelse som tildeles design i toppklassen som er nydelige og imponerende. Sølvvinnere er enormt briljante og usedvanlig kreative verk som viser designernes enestående ekspertise, talent og skarpsindighet. Zao from Xinghua Village Brennevinsemballasje forventes å være et praktfullt utstillingsverk som er bemerkelsesverdig profesjonelt og dypt nyskapende. Dette designet, som har vunnet A' Design Award i Sølv, er en svært bemerkelsesverdig, beundret oppfinnelse som gagner og flytter grensene for kunst, vitenskap, design og teknologi. Zao from Xinghua Village Brennevinsemballasje er et skaperverk mange misunner, som vekker ønsker, gir positive følelser og vekker undring og forundring.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang