Waggner Coffee Kaffeemballasje by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award i Jern in Emballasjedesign Competition Category.
JernEmballasje· 2023
Waggner Coffee Kaffeemballasje
Client: Wallrus Design Studio
A' Design Award i Jern Winner in Emballasje Category
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The Design
About Waggner Coffee Kaffeemballasje
Waggner Coffee er en emballasjedesign for et tysk kaffemerke. Posen er illustrert med gamle tyske trevinduer, tegnet i en lineær stil, med varemerkesymbolet plassert i midten. Symbolet viser en hjort som sitter i sitt hus og drikker kaffe, med et lys bak seg, en referanse til mennesker som holder seg våkne om natten og drikker kaffe. Designet er rotogravyrtrykket på en metallisert kaffepose som måler 100 ganger 70 ganger 280 millimeter. Målet er å gjøre merket lett gjenkjennelig i en overfylt butikkhylle.
The Recognition
About the A' Design Award i Jern
Waggner Coffee Kaffeemballasje er vinner av A' Design Award i Jern, en prestisjefylt anerkjennelse som tildeles gode design som oppfyller de profesjonelle og industrielle kravene man forventer av veldesignede skaperverk. Jernvinnere viser stor dyktighet, høy spesialisering, ekspertforståelse og kreativ kapasitet hos skaperne. Waggner Coffee Kaffeemballasje forventes å være et høyt ansett, beundret og verdsatt skaperverk som er praktisk og nyskapende. Dette designet, som har vunnet A' Design Award i Jern, integrerer bransjens beste praksis og har kompetente tekniske egenskaper knyttet til kunnskap og talent. Waggner Coffee Kaffeemballasje respekteres for sin grundighet og er utformet for å gi forbedringer i livskvalitet som bidrar til å gjøre verden til et bedre sted.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Dimensions & Packaging
- Width 100 mm x Depth 70 mm x Height 280 mm
- Tags
- Coffee, Packaging, German product, Wallrus
- Production Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Design Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Project Duration
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Operation Flow
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Patents
- Mockup: Wallrus Design Studio
- Team Members
- Creative Director: Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
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