Sogno Jewelry Design Merkevareidentitetssystem by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award i Bronse in Reklame-, Markedsførings- og Kommunikasjonsdesign Competition Category.
BronseReklame· 2023
Sogno Jewelry Design Merkevareidentitetssystem
Client: Sogno
A' Design Award i Bronse Winner in Reklame Category
Verified Award Winner
Verify Award Status for #151075The Design
About Sogno Jewelry Design Merkevareidentitetssystem
Sogno Jewelry Design er et merkevareidentitetssystem skapt for et smykkemerke. Logoen er avledet fra planteformer, med en kurve som minner om en stilk, og detaljer hentet fra blader er lagt til en seriftypografi. Fikentreet brukes som hovedmotiv. En sirkel er det sentrale elementet og refererer til en ring og til forbindelsen mellom to mennesker. Identiteten er anvendt på illustrasjoner, farger, skilting, handleposer, butikkinteriør og ordreskjemaer. Det runde ringetuiet åpner seg som en blomst i utfoldelse, og femti prototyper ble testet.
The Recognition
About the A' Design Award i Bronse
Sogno Jewelry Design Merkevareidentitetssystem er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Sogno Jewelry Design Merkevareidentitetssystem forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Sogno Jewelry Design Merkevareidentitetssystem tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tags
- Jewelry, Brand, Package, Identity, Symbol
- Design Challenge
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Research
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Inspiration
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Project Duration
- The project started in October 2020 in Seoul, and finished in March 2021.
- Operation Flow
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
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