Pavanpet Kjæledyrmat by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.

BronseEmballasje· 2024

Pavanpet Kjæledyrmat

by Mohsen Koofiani

Client: Pavanpet

A' Design Award i Bronse Winner in Emballasje Category

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Colors

The Design

About Pavanpet Kjæledyrmat

Normalt, siden mennesker betrakter kjæledyr som familiemedlemmer og barn, er emballasjedesignet tegneserieaktig. Bruken av figurer kan styrke forbindelsen med betrakteren og skape et attraktivt miljø. Som et resultat har emballasjen en fremtredende og spesiell visuell tilknytning. Dyrenes ansikter er svært smart designet, og deres smil og glede er tydelig synlige, noe som viser effekten dette produktet har på dem. Bruken av enkle farger uten detaljer skaper en bedre forståelse av bildet og formålet.

The Recognition

About the A' Design Award i Bronse

Pavanpet Kjæledyrmat er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Pavanpet Kjæledyrmat forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Pavanpet Kjæledyrmat tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani