Langpai Tequ T9 Flaskeemballasje for brennevin by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 A' Design Award i Bronse in Emballasjedesign Competition Category.
BronseEmballasje· 2024
Langpai Tequ T9 Flaskeemballasje for brennevin
by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun
Client: Chengdu Mind-and-Hand Positioning Co., Ltd
A' Design Award i Bronse Winner in Emballasje Category
Verified Award Winner
Verify Award Status for #152680The Design
About Langpai Tequ T9 Flaskeemballasje for brennevin
Langpai Tequ T9 er en flaskeemballasjedesign for en premium brennevinssort. Den halvtransparente, sprayede glassflasken har åtte fasetter og fire slipte overflater, som forsterker glansen til brennevinet inni. Logoen kombinerer en emblemform med et fem-korn-mønster som viser sorghum, hvete, ris, klebris og mais. Et segl er gravert på baksiden av flasken for å gi et fast grep. Den T-formede korken har en flerfasettert krone, relieffarbeid og gittermønstre. Holografisk laserposisjoneringspapir tilfører farge og forbedrer beskyttelsen mot forfalskning.
The Recognition
About the A' Design Award i Bronse
Langpai Tequ T9 Flaskeemballasje for brennevin er vinner av A' Design Award i Bronse, en høyt prestisjefylt anerkjennelse som tildeles enestående design som utmerker seg ved kreativitet, oppfinnsomhet og skarpsindighet. Bronsevinnere er rikt dyktige og påfallende kreative gjenstander som bekrefter designernes store erfaring, fantasi og ressurssterkhet. Langpai Tequ T9 Flaskeemballasje for brennevin forventes å være en høyt ansett, beundret og verdsatt gjenstand som er bemerkelsesverdig profesjonell og nyskapende. Dette designet, som har vunnet A' Design Award i Bronse, rommer beste praksis innen kunst, vitenskap, design og teknologi og utmerker seg ved sin omtanke for detaljer. Langpai Tequ T9 Flaskeemballasje for brennevin tilfredsstiller behov på en strålende måte, berører ønsker, sjarmerer følelser og vekker nysgjerrighet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
- Dimensions & Packaging
- Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
- Tags
- Packaging
- Production Technology
- The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
- Design Challenge
- T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
- Research
- The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
- Inspiration
- The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
- Team Members
- He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun
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